Casino is a 1995 movie by Martin Scorsese that depicts the seedy underbelly of Las Vegas gambling. Its central characters are mired in violence, treachery, and avarice; yet they also experience the pleasures of opulence and the thrill of games like cards and roulette. The film was a huge success and paved the way for other movies dealing with organized crime and Vegas culture, such as Quentin Tarantino’s Goodfellas and Paul Verhoeven’s Showgirls.
Beneath the flashing lights and free cocktails, casinos are mathematically engineered to slowly bleed their patrons of money. But, for years mathematically inclined minds have attempted to turn the tables by harnessing their knowledge of probability and game theory to exploit weaknesses in a rigged system. Today, however, casino gambling is heavily regulated. Chips with built-in microcircuitry allow the casino to monitor exact amounts wagered minute by minute; and roulette wheels are electronically monitored regularly to discover any statistical deviation from their expected results.
In addition to generating tax revenue for their home city, casino locations attract large numbers of travelers, who spend their money on hotel rooms, restaurants, and local services. This stimulates the economy by bringing in people who would otherwise not be there, and it increases employment opportunities for locally-based workers.
When it comes to casino marketing, focus on what sets your location apart from others in the area. Whether it is your luxurious hotel offering, cutting-edge technology, flexible event space, award-winning spa and health club amenities, or gourmet restaurant selection, highlight these features in your marketing strategy.