How to Market a Casino



A casino is a gambling establishment where people can play games of chance. People can gamble on table games like blackjack and poker where a high level of skill is required, or they can try their luck at slot machines where it’s easier to win. Many casinos also offer other forms of entertainment, such as live concerts and sports events. Casinos can be found in many cities around the world. Some are standalone facilities, while others are combined with other attractions, such as hotels, restaurants, shopping centers, and cruise ships.

In a movie year that brought in Goodfellas and Basic Instinct, Casino introduced audiences to the seamy underbelly of the gambling business. The movie’s star, Robert De Niro, plays Sam “Ace” Rothstein, a mobster who runs a Las Vegas casino. His relationship with his girlfriend, Ginger (Sharon Stone), is a central theme of the film.

The film is a drama of power and betrayal. Its early sequence, in which a Steadicam glides through closed doors to enter the inner circle of cash counting at the Tangiers, is designed to evoke a sense of mystery and danger. It is a clear signal that the mob’s presence in the casino will be more than a financial boon.

Casino marketing must also consider non-gambling attractions and amenities, such as luxury accommodations, cutting-edge technology, flexible event and leisure spaces, and award-winning restaurants. Targeting strategies can include competitive market ads and search ads that place your property prominently when planners are searching in similar markets and sister cities.